This Vegan Burger Tastes Like Human Flesh

Swedish plant-based food brand Oumph! created a unusual flesh-flavored burger, which won a Silver Brand Experience and Activation Lion at the Cannes Lions Festival of Creativity last week.

What's it made of?

Soya, mushrooms and wheat protein as well as plant-based fats and “a mysterious spice mix”.

Oumph! co-founder, corporate chef and head of innovation Anders Linden said developing a plant-based burger that tastes of human meat was “exciting, and a little bit scary”.

Are you into it or is it too eerie?

SOURCE: New York Post

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