Get your tissues because this is a lot.
In a new Super Bowl commercial, the 104 year old Planters Peanut-Mr Peanut dies.
That commercial is currently online and stars Wesley Snipes and Matt Walsh from Veep.
The funeral for Mr Peanut will air during a Super Bowl commercial in the third quarter of the Super Bowl.
Planters is encouraging people to pay their respects using the hashtag #RIPeanut
It sounds strange to say, but we kind of grow up with food mascots. Tell me you don't feel an instant sense of nostalgia when you hear the Trix rabbit or see Ronald McDonald's vaguely terrifying face. So when Planters Peanuts made the decision to kill off Mr. Peanut this week, people were understandably sad...and maybe a little bit confused.