The Average American Will Buy Gifts For Six People This Season


The average American will spend about $322.65 on gifts this year, buying items for six different people

Millennials will spend the most, $331.45, while those in Gen Z will spend the least, only $219.75, but will only be buying for around four people

64% of people say they are rethinking the way they’ll exchange gifts this year.

Gift cards are the top gift folks are planning to give this year (51%), which is a good thing, because it’s also the top gift folks hope to receive (52%)

Here are the Top 10 gifts people will buy this year, according to the survey:

Gift card -- 51%

Clothing -- 43%

Fashion Accessories -- 36%

Household Items -- 35%

Food/drink -- 25%

Smartphone accessories -- 25%

Computer accessories -- 25%

Books -- 23%

Other -- 18%

Exercise Equipment -- 16%