The average American will spend about $322.65 on gifts this year, buying items for six different people
Millennials will spend the most, $331.45, while those in Gen Z will spend the least, only $219.75, but will only be buying for around four people
64% of people say they are rethinking the way they’ll exchange gifts this year.
Gift cards are the top gift folks are planning to give this year (51%), which is a good thing, because it’s also the top gift folks hope to receive (52%)
Here are the Top 10 gifts people will buy this year, according to the survey:
Gift card -- 51%
Clothing -- 43%
Fashion Accessories -- 36%
Household Items -- 35%
Food/drink -- 25%
Smartphone accessories -- 25%
Computer accessories -- 25%
Books -- 23%
Other -- 18%
Exercise Equipment -- 16%