Amazon is changing its boxes. Here's why

Your Amazon Prime Day packages will look different than the boxes you're used to -- and they'll come with an unexpected surprise.

Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Customers that draw on the pumpkin and scan the nearby QR code with the phone's camera to see the pumpkin drawing sort of come to life through the magic of augmented reality.

Perhaps it's a bit of a gimmick, but Amazon wants to bring attention to its environment-saving initiatives. 

Shopping online uses seven times as much cardboard as picking up items from a store, according to the commodity data analytics company Fastmarkets.

So once you’re done creating your pumpkin, be sure to recycle the cardboard box.

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