People around the world are finding different ways to relieve stress during the coronavirus pandemic. Some have tried running, gardening, doing puzzles, cooking — but what about screaming?
Promote Iceland, which encourages tourism to the country, is encouraging people to scream to relieve pent up frustration. And even if you can't travel to Iceland to do it, you can scream into your device and your voice will be broadcast throughout the empty Icelandic countryside.
A website - lookslikeyouneediceland.com - for the ad campaign shows yellow loudspeakers playing the screams of people from around the globe in front of peaceful scenery like glaciers, caves and waterfalls. A button at the top of the site invites users to join in with the phrase, "Tap to scream."
People who participate receive a video of their scream as it's broadcast from one of the stunning locations.