Why more than 70% of Americans prefer to be gifted this

Are you still struggling to find that perfect holiday gift for a friend or co-worker? Well, a new report suggests that you can’t go wrong with giving someone the gift of food.

A new poll finds:

  • 73% of people would rather get a gift of food than any other type of gift this holiday season.
  • 69% of people say they are touched receiving a food gift.
  • And there’s good reason to feel touched, since two-thirds of people say they are more likely to give a food gift to somebody they care about.
  • 70% also say that food gifts are the most likely gift to come from the heart.

So, why do so many people enjoy getting food-related gifts? Well, the tops reasons include:

  • I like to try new food and wouldn't have bought it for myself otherwise (56%)
  • I can enjoy/share it with family and friends (53%)
  • I get to spend time with that person prepping/cooking etc. (53%)
  • It shows they know me more as a person (51%)
  • It's more meaningful (49%)

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