Social media seems to influence everything we do these days, and that includes picking our Halloween costumes.
According to a new poll…
- 48% of Millennials have bought a Halloween costume in order to include it on a social media post.
- The same can be said for 37% of Gen Z, 30% of Gen X, and 5% of both Baby Boomers and the Silent Generation.
- When it comes to genders, 37% of men say they’ve bought a costume specifically to feature it on social media, while 21% of women say the same.
And while Halloween is fun for most people, it is apparently quite costly, with folks feeling a lot of pressure to spend for the spooky holiday. It turns out:
- 40% of Millennials say they feel “a lot” of pressure to spend on Halloween, while overall, 25% of consumers said the same.
- In fact, while 19% of people say they spend more on Halloween than any other holiday, that number goes up to 31% for Millennials.
Not everyone loves Halloween though:
- 21% of women say they don’t “do” Halloween, compared to 13% of men.
- Generationally, Baby Boomers are the most likely to say don’t “do” Halloween, something only 9% of Millennials and 12% of Gen Xers say.