Instagram said it was using artificial intelligence to recognize when text resembles the kind of posts that are most often reported as inappropriate by users.
In one example, a person types “you are so ugly and stupid”, only to be interrupted with a notice saying: “Are you sure you want to post this? Learn more”.
If the user taps “learn more”, a notice informs: “We are asking people to rethink comments that seem similar to others that have been reported.”
The user can ignore the message and post anyway, but Instagram said in early tests that "we have found that it encourages some people to undo their comment and share something less hurtful once they have had a chance to reflect.”
The tool is being rolled out to English-speaking users at first, with plans to eventually make it available globally.