Here Are The Brands Of The Year


The Harris Poll just released their 33rd annual EquiTrend Study, which rates brands in such industries as media, travel, financial, entertainment, restaurants and more

Three main factors were taken into consideration - Familiarity, Quality and Purchase Consideration - and those with the highest levels were dubbed “Brands of the Year”

Overall, 93 companies have earned “Brand of the Year” honors this year in over 90 categories

As for some of the top brands: 

  • Wendy’s – Burger Restaurant
  • Texas Roadhouse – Casual Dining Restaurant
  • Chick-fil-A – Chicken Restaurant
  • Starbucks and Dunkin’ Donuts (tie) – Coffee Shop
  • DoorDash – Delivery Apps
  • Macy’s and Kohl’s (tie) – Department Store
  • American Airlines – Full Service Airline
  • YouTube – Social Networking Site
  • Häagen-Dazs Ice Cream – Ice Cream
  • Taco Bell – Mexican Restaurant
  • PayPal – Digital Wallet 
  • Google Flights – Online Travel Service
  • Apple iPhone Smartphone – Smartphone
  • Tide Laundry Detergent – Laundry Detergent
  • Toyota – Non-Luxury Automotive
  • Lay’s Potato Chips – Potato Chip
  • Verizon Wireless – Wireless Carrier