Justin Timberlake is launching his latest collaboration with Levi’s. Timberlake launched the Levi’s Music Project at the Stax Academy in Memphis, Tennessee, as well as his Fall/Winter 2019 Levi’s x Justin Timberlake Fresh Leaves collection.
With the Levi’s Music Project, the brand is giving young people access to music education programs, community resources, and experiences with industry-leading musicians. Justin surprised students at Stax by showing up on-site for two days of songwriting and performance workshops, bringing some of his closest collaborators: Timbaland, Danja, Rob Knox and Elliott Ives. They also equipped Stax with an all-new songwriting workshop facility, stage-ready instruments, audio equipment, and funding for a songwriting class for their students.
The Levi’s x Justin Timberlake Fresh Leaves Fall/Winter 2019 collection is modeled by Justin in the campaign and captured by New York street photographer Daniel Arnold, and is now available at select Levi’s stores and on Levi.com or Nordstrom.com.
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