It’s no secret that Ed Sheeran is a longtime fan of Heinz Ketchup. He’s professed his love for it on Twitter, in interviews, and he even has the Heinz Ketchup logo tattooed on his arm. In April, Sheeran decided to take his relationship with Heinz ketchup to the next level. He posted a photo with his beloved condiment of choice,said he had an idea for a commercial and tagged the Heinz social media team.
Now, the commercial has made its big debut.
On YouTube, Heinz says their “Ed Sheeran x Heinz” advertisement is actually based on one of Sheeran’s own experiences.
The ad starts with the words, “Based on a real DM from Ed Sheeran.” In it, Sheeran enters a “Super Posh Restaurant,” the type of place that has chandeliers, classical music and “way too many forks.” When he gets his “super fancy” meal, Sheeran pulls out a bottle of Heinz Ketchup and pours it all over his plate as everyone else looks on aghast.
Heinz said one-third of its Instagram activity – including mentions and tags – is related to Sheeran and his love of the ketchup. The brand will be offering a special edition ketchup bottle – called “EdChup” – as part of the campaign.
In the comments section, it says, “Heinz Tomato Ketchup superfan Ed Sheeran, came to us with a great idea for a Heinz advert based on his own experience. We were thrilled to make it happen. From one super fan to another. It has to be Ed Sheeran and Heinz.”
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