Ed Sheeran is set to perform three concerts at Forsyth Barr Stadium in Dunedin, New Zealand, Thursday night and Easter weekend – and the city has “Ed Sheeran mania.”
According to the East Anglican Daily Times, a mural of the singer has been painted on a wall in the city center, at a cost of nearly $6,000. The city has also renamed a passenger train the “Easter Ed Express,” and a local paper is selling Ed Sheeran-shaped gingerbread men.
In addition, the city council plans to allow bars and restaurants to serve alcohol to the thousands of fans descending on the city for the concerts, suspending a rule that restricts the sale of booze from being sold on Good Friday and Easter Sunday.
A local supermarket has even created an “Aisle of Sheeran,” selling orange-colored products to match the singer’s hair.
Ed says he understands all the fuss, because he grew up in a small U.K. town called Halifax, where big stars rarely performed.
As for the mural, Ed said, “I had no say in the matter...I think the guy has done a really, really good job. It looks fantastic, and if it makes people happy then good.”
More than 84,000 visitors are expected in Dunedin at Easter, when Ed Sheeran performs at Forsyth Barr Stadium.— Dunedin City Council (@DnCityCouncil) March 14, 2018
This is great opportunity to showcase our city. If you're organising activities we can help promote them. List your event for free here https://t.co/ZJMZrrKvPy pic.twitter.com/1gO3hw1oST