Crayola Unveils New Crayon, 'Bluetiful'

Finally! Crayola's new blue crayon has a name! The company has announced it is "Bluetiful." Bluetiful beat out four other finalists in the online contest that got more than 90-thousand submissions. Bluetiful replaces a shade of yellow (Dandelion) that the company retired earlier this year.

Crayola Crayons Announces Its Eliminating Dandelion Yellow For A New Blue Crayon

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Melissa Sharpe

Melissa Sharpe

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