Lots of folks these days are loyal to certain brands, and some have a real emotional connection to them. But which brands have the strongest connection with consumers?
- Well, MBLM's Brand Intimacy 2022 Study is out, ranking brands based on emotion, assessing how consumers bond with the brands they use and love.
- The study included more than 600 brands and more than 1.4 billion words analyzed over 2021.
- Topping the list this year is Disney, with a score of 69.1, the second time it’s topped the list since 2019.
- Coming in just behind Disney is Tesla, with a score of 67.4, followed by Apple, with 65.3.
The Top 10 Brands Based On Emotions
(click here for the complete list)
- Mercedes Benz
- Trader Joe’s
Source: Business Insider