Beth & Friends

Beth & Friends

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*LIST* The Most Popular Brands Based On Consumers’ Emotions

Photo: AFP

Lots of folks these days are loyal to certain brands, and some have a real emotional connection to them. But which brands have the strongest connection with consumers?

  • Well, MBLM's Brand Intimacy 2022 Study is out, ranking brands based on emotion, assessing how consumers bond with the brands they use and love.
  • The study included more than 600 brands and more than 1.4 billion words analyzed over 2021.
  • Topping the list this year is Disney, with a score of 69.1, the second time it’s topped the list since 2019.
  • Coming in just behind Disney is Tesla, with a score of 67.4, followed by Apple, with 65.3. 

The Top 10 Brands Based On Emotions

(click here for the complete list)

  1. Disney
  2. Tesla
  3. Apple
  4. Sony
  5. YouTube
  6. Mercedes Benz
  7. Trader Joe’s
  8. Netflix
  9. Android
  10. Sega

Source: Business Insider


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