Will Diet Coke's New Flavors Hit the Spot?

The Coca-Cola Company (NYSE: KO) recently announced a relaunch of Diet Coke, leaving the original formula unchanged, while adding four new variants aimed at the millennial generation: Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry.

The company reports that it spoke to more than 10,000 people across the U.S. for input and tested 30 flavor combinations over a two-year period, eventually settling on the four flavors that received the most favorable consumer responses, pictured below:

Image Source: The Coca-Cola Company.

As you can see, the company has provided the brand with a refreshed contemporary design and sleek new 12-ounce can architecture. And it comes not a moment too soon. Consumption of carbonated soft drinks, and diet sodas in particular, been declining for years.

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