Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second largest Mexican quick service restaurant* (MQSR), today announced it is turning its drive‐thrus across the country into “Guac‐Thrus.” Del Taco’s Guac‐Thrus will be open for one‐day only on Friday, July 24th, to celebrate National Drive‐Thru Day and the company’s newly‐introduced Fresh Guacamole. From 10am until 10pm, guests can head to their local Del Taco restaurant and get a free serving of Fresh Guac with any purchase.
In fact, guests are encouraged to bring ANY fast food menu item to their closest Del Taco Guac‐Thru, including Chicken Sandwiches, Fries, or Burgers, and top them with Del Taco’s Fresh Guac. The brand will surprise and delight fans who share their menu mashups on social media, tagging @DelTaco and #guacthru throughout National Drive‐Thru Day.
The brand has also partnered with leading foodie content creators on the following National
Drive‐Thru Day mashups, featuring Del Taco’s Fresh Guac:
‐ @LoveTram ‐ Popeye’s Chicken Sandwich
‐ @nonstopeats ‐ McDonald’s Filet‐o‐Fish
‐ @hangryblogger – In‐N‐Out Burger’s Double Double & Animal Style Fries
‐ @Paulsfoodhaul ‐ Burger King’s Whopper
‐ @sorrynosalad ‐ Chick‐fil‐A’s Spicy Chicken Sandwich
“Our Fresh Guac is so good, it even elevates the competition when added to their items,” said Tim Hackbardt, Del Taco’s Chief Marketing Officer. “Try it on or in one of our freshly prepared Tacos or Burritos, or add it to your favorite drive‐thru item from the competition. Either way, we hope everyone celebrates National Drive‐Thru Day with some free Fresh Guac from Del Taco.”
Del Taco’s newest premium ingredient, Fresh Guacamole, is crafted in each restaurant daily with just four simple ingredients:
‐ Hass avocados
‐ Handmade pico de gallo
‐ Fresh‐squeezed lime juice
‐ Special seasoning blend
The recent launch of Fresh Guacamole builds on Del Taco’s unique value oriented QSR+ position and expands on the foundation of fresh‐grilled chicken, carne asada steak, freshly grated cheddar cheese, and its signature slow‐cooked beans made from scratch. It is the brand’s next step in freshness that naturally follows the introduction of fresh avocado slices a few years ago and its more recent move to dump its Nacho Cheese pump and elevate guests to creamy Queso Blanco, crafted with real cheese, real milk, jalapeños and heavy cream. *By number of units
**One Free Snack‐Sized Fresh Guacamole per Order. Valid for drive thru only. While supplies last. Participation may vary.