It's official, the University Of Phoenix Stadium will have a new name! The Arizona Cardinals have reached an 18 year naming rights agreement with the home venue becoming State Farm Stadium.
“We were intent on finding a relationship that was an ideal fit with our organization and this community in terms of values, priorities and culture,” Cardinals president Michael Bidwill said. “With State Farm, we absolutely did that. While this is a comprehensive marketing agreement, there will be a major focus on community programs that will have a positive impact across our state. State Farm is one of the most-respected and recognizable brands in the world and Phoenix is fortunate to be one of its three hub markets.”
“State Farm is committed to making a difference and so are the Arizona Cardinals," said State Farm chairman and chief executive officer Michael Tipsord. "Working with them gives us the chance to build even stronger communities in Arizona and helps us build our brand nationally.”
Branding assets such as logos, gear, signs etc... will be coming into the stadium over the coming weeks and is expected to be complete by September 9th which is the NFL opener.
Since 2006, the stadium as always been known as University of Phoenix Stadium and the University, thought no longer the name, will still be connected to the Cardinals as the team’s Official Education Partner.
What do you think about the new name? Like it? Love it? Hate it? Leave us your thoughts on our Facebook page!
Photo: Getty Images