75% of Americans plan to make a Mother’s Day purchase this year
Americans will spend an average of $97 on gifts for mom
Men will be spending the most, about $123, while women will spend about $69
While going out to eat will be an issue, 35% of moms really just want a nice dinner for Mother’s Day
28% want a gift card.
19% want flowers, with 43% of Americans planning to get flowers for mom.