No longer will Pepsi be the “Taste of a New Generation” or “More Than OK.” Instead, fans will choose the classic cola because “That’s What I Like.”
Pepsi explains their new tagline is “inspired by Pepsi’s most loyal drinkers, who like what they like and live their lives out loud without worrying about what others will think.” The also say they’ll be sticking to this “unapologetic” new “That’s What I Like” slogan for all Pepsi varieties “indefinitely.”